It all started with an obsession—an obsession with breaking the mold, defying the ordinary, and crafting something that no one else dared to make. Watches today feel mass-produced, predictable, forgettable. We wanted to create something raw, something bold, something untouchable.

This brand was born from late nights, relentless experimentation, and a refusal to settle. We took inspiration from metal, fire, and rebellion—from the underground, from the ones who stand apart. Every design is a reflection of that vision: sharp, unapologetic, and made for those who refuse to blend in.